Apple CEO Tim Cook introduces Apple tv+ during a launch event at Apple headquarters on March 25, 2019, in Cupertino, California. (Photo by NOAH BERGER / AFP)
Apple Inc on March 25 showed it can open up its software and services to devices that compete with its own – but only when absolutely necessary.
The company’s updated TV app, including a new subscription for original movies and TV shows, will launch on iPhones, iPads, and Macs. But it will also be available via gadgets from Amazon.com Inc and Roku Inc, and smart TVs from LG Electronics Inc, Sony Corp, and Samsung Electronics Co.
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