Most Amazon brands are duds, not disrupters, study finds


  • TECH
  • Tuesday, 19 Mar 2019

The Australia Amazon site shows deliveries have started in this illustration photo December 5, 2017. REUTERS/Thomas White

The explosion of Amazon.com Inc’s private-label products – batteries, baby wipes, jeans, tortilla chips, sofas – has prompted concern that the world’s biggest online retailer could use its clout to promote these house brands at the expense of merchants selling similar products on the web store. 

The issue even surfaced in Senator Elizabeth Warren’s recent proposal to break up big technology companies. 

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