A general view of the ISS headquarters at the outskirts of Copenhagen, Denmark January 24, 2019. Picture taken January 24, 2019. REUTERS/Stine Jacobsen
COPENHAGEN: Tattooed models in mustard robes replaced the usual grey-suited bankers at Nordea Bank's Copenhagen headquarters recently, as the Danish bank strutted out its latest attempt to woo young talent.
Hosting a fashion show is just one way companies like Nordea, the largest financial group in Nordic countries, are trying to attract twentysomething and thirtysomething employees. As financial services have moved online, banks have to battle with tech giants like Google and Amazon, which boast offices with features like massage rooms, to sign up tech-savvy millennials skilled in areas like artificial intelligence and programming.
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