Marriott International Inc will relaunch its loyalty programme under a new brand name, the company said on Jan 16, as it seeks to undo the damage to its name from a massive cyberattack that led to millions of customer records being stolen.
The world's biggest hotel chain said the new brand, Marriott Bonvoy, will replace the existing loyalty programmes – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest – integrating the three brands into one name, with the launch on Feb 13.
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