Marriott looks to reboot loyalty plan after cyberattack

A Marriott flag hangs at the entrance of the New York Marriott Downtown hotel in Manhattan, New York November 16, 2015. REUTERS/Andrew Kelly/Files

Marriott International Inc will relaunch its loyalty programme under a new brand name, the company said on Jan 16, as it seeks to undo the damage to its name from a massive cyberattack that led to millions of customer records being stolen.

The world's biggest hotel chain said the new brand, Marriott Bonvoy, will replace the existing loyalty programmes – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest – integrating the three brands into one name, with the launch on Feb 13.