The self-driving car industry just acknowledged it has an image problem


An Uber self-driving Ford Fusion sits at a traffic light on Beechwood Boulevard and waits to turn onto Fifth Avenue in Pittsburgh. (Darrell Sapp/Pittsburgh Post-Gazette/TNS)

For the driverless car industry, 2018 saw technology breakthroughs. Unfortunately, the year also was a public relations disaster. 

An experimental Uber driverless car, with an inattentive "safety driver" at the wheel, ran over and killed a woman walking her bicycle across a highway in Arizona. 

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