FILE- In this Friday, Nov. 16, 2018, file photo, employees work on the presentation of Christmas trees at a Target store in Bridgewater, N.J. On Wednesday, Dec 5, the Institute for Supply Management, a trade group of purchasing managers, issues its index of non-manufacturing activity for November. (AP Photo/Julio Cortez, File)
Target Corp’s augmented-reality shopping tool has Christmas trees selling at twice the normal rate, according to a company official.
The retailer is offering a new feature, dubbed “See It in Your Space”, on its shopping app. It allows smartphone-toting customers to virtually place an artificial tree, or other home décor items, in their living room, senior vice-president of digital Dawn Block said in an interview.
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