3D avatar app Zepeto surges to most downloaded in China as millennials seek out new ways to interact

Users log in to the Zepeto app with their WeChat, Facebook or Twitter account, and can then create a 3D avatar of their own, with the ability to customise facial contours, cosmetics, hair style, outfits and set a virtual home in the background.

Zepeto, a social networking app that allows you to build a 3D avatar, has become the latest overnight sensation in China, rising from relative obscurity to the most-downloaded app in mobile stores as the country’s millennials continue to explore new forms of online communication.

The app, made by South Korean game developer Snow Corp, has been top of the daily download charts on both the Apple and Android app stores in China in the three days since Sunday, according to App Annie.