How Apple is losing its grip on India: analysis


  • TECH
  • Wednesday, 07 Nov 2018

FILE PHOTO: A salesperson speaks on the phone at an Apple reseller store in Mumbai, India July 27, 2018. Picture taken July 27, 2018. REUTERS/Francis Mascarenhas/File Photo

BENGALURU: Software engineer Samee Alam was ready to take the big leap and buy an iPhone in this week's Diwali festival sales, but at the last minute he opted for cheaper Chinese competitor OnePlus instead.

Alam, 27, spends hours on his phone watching shows, surfing and shopping, making him the perfect target for Apple Inc as it strives to raise sales among India's 1.3 billion consumers.

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