Amazon says US Open tennis coverage backlash is lesson learned

Novak Djokovic, of Serbia, returns a shot to Juan Martin del Potro, of Argentina, during the men's final of the U.S. Open tennis tournament, Sunday, Sept. 9, 2018, in New York. (AP Photo/Jason DeCrow)

The backlash against Amazon.com Inc’s UK coverage of the US Open tennis tournament is a lesson learned for the e-commerce giant as it prepares to broadcast live Premier League football next year. 

“It was a challenge,” Amazon Prime Video’s European managing director Alex Green said, after more than 80% of users gave the service a 1-star rating in August. “We responded very quickly during the tournament, increasing the number of courts we were covering and the number of match replays.”