Designer Alice Temperley poses backstage following her show at London Fashion Week in London, Britain September 18, 2018. REUTERS/Henry Nicholls/File Photo
LONDON/NEW YORK: The three women gazing into the camera in an advert for French luxury label Balmain look like they could fit in at any high-end shoot, but Shudu, Margot and Zhi are “digital models” whose rise is dividing the fashion world.
The computer-generated trio at the centre of Balmain's new campaign is the latest example of fashion brands embracing technology to lure digital-savvy younger clients.
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