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Hong Kong’s first pure digital insurance venture to start selling policies


“By turning from a traditional insurance company into a digital insurance company, we do not need to pay any commission to middlemen," said Hung.

“By turning from a traditional insurance company into a digital insurance company, we do not need to pay any commission to middlemen," said Hung.

Hong Kong’s first purely digital life insurance company will start selling policies in the city, looking to use its direct selling capability to offer lower prices in the crowded local market.

Blue, 20% owned by Chinese Internet giant Tencent and 40% by British insurer Aviva, will offer a life and a critical illness policy the Internet, its chief executive said in an interview.

SCMP , Business , Banking Finance

   

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