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Amazon plans new video app for Fire TV users

By Ankit Ajmera
The new free service, tentatively called Free Dive, is separate from its current Prime Video service.

Amazon.com plans to launch an advertising-supported video service for users of its Fire TV streaming devices.

Highly profitable ad sales were a bright spot for Amazon last quarter, as the company’s revenue from the category and some other items grew 132%to US$2.2bil (RM9bil).

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