iPay88 Academy to help create successful e-commerce merchants


Chan says that the programmes are carefully planned out to share the tricks of going online quickly while avoiding the common pitfalls of failure.

E-commerce is no longer the “new” way of running a business – it is in fact one of the most crucial ways to run a business in this day and age.

For those still hesitant or unsure on how to jump onto this bandwagon, iPay88 Holding Sdn Bhd has a solution for you.

The Malaysian-based online payment solutions provider has introduced iPay88 Academy where you can sign up to pick up skills in e-commerce operations, learn how to launch and generate traffic for your online business.

The courses by iPay88 Academy are free and comprises three levels – Beginner, Intermediate and Advanced – for its students. It was set up to support one of the objectives of the National e-Commerce Strategic Roadmap, which is to accelerate seller adoption of e-commerce in Malaysia. The Academy has the support of Malaysian Digital Economy Corporation (MDEC) and Malaysian Global Innovation and Creativity Centre (MaGIC). 

“The target group of the Academy is basically anyone who wishes to start any online business. There are many willing merchants and sellers, however they are struggling to embrace the digital economy due to various factors. Therefore our instructor-led Academy programmes are carefully planned out to share the tricks of going online quickly while avoiding the common pitfalls (of failure),” says iPay88 co-founder and executive director Chan Kok Long.

So far, iPay88 Academy has run five pilot courses with 56 participants, made up mostly of iPay88’s own staff members. The first official course that is open to the public will start on Sept 19, and there are five classes lined up under the e-commerce series this year. Participants can look forward to new series of e-payment, digital marketing and more slotted for next year. 

“Each course is two hours long, and the participants can decide if they want to attend all the courses or just selected ones. We are looking to fit 25 participants in each session, so it would be advisable to register for the course beforehand to ensure that there’s space,” says iPay88 Academy manager Sharifah Juriah Syed Ashbahar.

Currently, the courses will be held at iPay88’s office in Kuala Lumpur, although Chan says that they are looking to expand to co-working spaces and perhaps even offer online courses in the future. “This is a non-certification course, and acts only as introductory classes to the subjects,” Sharifah Juriah explains.

IPay88 is also planning to work with selected local universities to incorporate its iPay88 Academy syllabus as the ‘real industry practice’ part of their academic coursework. It is looking to confirm partnerships with three local academic institutions by mid-2019.

“Many students now graduate with theoretical knowledge when they pursue their diploma or degree in e-commerce related courses. They face difficulties applying the knowledge in real life,” says Chan.

“We believe that by providing such certification, the students will graduate with enough expertise to set up online business from scratch and grow them successfully.”

For more information on iPay88 Academy, visit www.ipay88academy.com.

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