LOS ANGELES, CA - JUNE 12: Game enthusiasts and industry personnel attend the Epic Games Fortnite E3 Tournament at the Banc of California Stadium on June 12, 2018 in Los Angeles, California. Christian Petersen/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
Tim Sweeney made Fortnite a phenomenon by doing something that sounds crazy: He gave it away.
That strategy has made him a billionaire.
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