MUMBAI: Facebook Inc's WhatsApp messaging platform on July 10 published advertisements in key Indian newspapers to tackle the spread of misinformation, its first such effort to combat a flurry of fake messages that prompted mob lynchings.
Beatings and deaths triggered by false incendiary messages in India, WhatsApp's biggest market with more than 200 million users, caused a public relations nightmare, sparking calls from authorities for immediate action.
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