Google targeted by EU over online ad price practices unfair to advertisers


FILE PHOTO: A Google logo is seen at a company research facility in Mountain View, California, U.S., May 13, 2025. REUTERS/Carlos Barria/File Photo

BRUSSELS, ⁠Feb 12 (Reuters) - Alphabet unit Google risks another EU antitrust headache as ⁠regulators said they are concerned that the U.S. tech giant ‌may be unfairly driving online advertising prices higher, a letter to advertisers seen by Reuters showed.

Google, which has been fined billions of euros in Europe for antitrust violations in ​recent years, is the subject of several European ⁠Union antitrust investigations.

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