Oprah Winfrey speaks at the White House Summit on the United State of Women in Washington, DC on June 14, 2016. / AFP PHOTO / YURI GRIPAS
Apple Inc unveiled an original programming partnership with TV star and producer Oprah Winfrey, the iPhone maker’s biggest ally so far in a battle with Netflix Inc, Google and Amazon.com Inc over the future of online video.
The company said the agreement with Winfrey is a multi-year content partnership in which the two will “create original programmes that embrace her incomparable ability to connect with audiences around the world”. The projects will be released as part of “a lineup of original content from Apple”, the company added in a statement. It didn’t say how much it’s paying, or when the material will be released.
