Taking cinema to the next level

Kim (left) and Koh announcing the partnership which will see GSC using Samsung’s giant 10.3m Cinema LED Screen. — Golden Screen Cinemas

High quality visuals and a superb sound system are the two top things on every moviegoer’s list. Hoping to provide that for a more exciting movie-going experience, Golden Screen Cinemas has ­partnered with Samsung Malaysia Electronics to use its Cinema LED Screen.

Measuring 10.3m, it has a peak brightness that’s nearly 10 times greater than those of conventional theatre projectors, allowing the display to illuminate details that would go unnoticed on typical screens, Samsung claimed.