Facebook data backlash reveals tech’s biggest challenge: trust


  • TECH
  • Friday, 30 Mar 2018

The verified Twitter Inc. page of Cambridge Analytica, displaying their logo and company name, sit on an Apple Inc. iPhone against a backdrop of the Facebook Inc. sign shown on a computer screen in this arranged photograph in London, U.K., on Thursday, March 22, 2018. Facebook Inc.’s co-founder and chief executive officer Mark Zuckerberg has been called to appear before a House panel as fallout continues from revelations that Cambridge Analytica had siphoned data from some 50 million Facebook users as it built a election-consulting company that boasted it could sway voters in contests all over the world. Photographer: Luke MacGregor/Bloomberg

LOS ANGELES: Mark Zuckerberg is sorry. 

Following five days of silence, Facebook’s CEO embarked on a well-choreographed media blitz on March 21 to deal with the fallout of the Cambridge Analytica data scandal. “This was a major breach of trust, and I’m really sorry that this happened,” Zuckerberg told CNN’s Laurie Segall, a message he repeated in interviews with the New York Times and others. 

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