SAN FRANCISCO: Alphabet Inc's Google on March 19 unveiled new tools for game developers, days after opening Maps to create location-based online games, challenging technology rivals including Amazon.com Inc in the bid for a bigger slice of the lucrative industry.
Google is showing off the tools at this week's Game Developers Conference in San Francisco as it seeks to boost licensing fees from games, which dominate Google's Play store. Amazon and Facebook Inc are also holding workshops for developers at the conference as they vie for increased advertising and licensing revenue.