Google launches its own built-in adblocker for Chrome browser

The filter will automatically block aggressive advertising like pop-up videos and separate ad windows on Chrome.

Google has a new strategy to combat pesky pop-up ads that plague internet browser users around the globe. In what appears to be a contradictory move for a company whose profits come largely from advertising, Google is now blocking particularly annoying advertising on its browser, Chrome.

The move comes after some 615 million instances of adblockers were installed in 2017, according to a report from ad tech company FairPage.