Every action, interaction, question and decision by consumers generates data, and making sense of it — or data analytics — is becoming a big business.
Margrethe Vestager, the European Union's competition commissioner challenging tech giants on several fronts, has opened another: “big data.”
In an interview with The Wall Street Journal, she singles out data as an important competitive advantage that should be more seriously considered in antitrust reviews and investigations. Buying the mostly groundless big data hype is, unfortunately, often the flip side of a healthy concern with privacy.
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