SAN JOSE, California: An emerging group of local entrepreneurs is taking up arms against the sky-high cost of living in the Bay Area, hoping to end once and for all the housing crisis crippling the region.
These founders, intent on disrupting the housing market and bringing down costs, are stepping in as government officials and non-profits struggle with the enormity of the problem. Some are launching startups focused on creating new housing units, while others are working to help people buy or rent.
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