Joining forces: BMW's connected services are now integrated with Amazon's Alexa assistant.
Amazon.com Inc is willing to team up with competitors Apple Inc and Alphabet Inc’s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant, an executive working on the platform said.
The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014.
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