Following similar moves by Cadillac and Volvo, German sportscar maker Porsche is launching a subscription service which will enable users to reserve the Porsche they need, when they need it in return for a monthly fee.
The Porsche 911 may well be the ultimate sportscar, honed and perfected over 54 years and 1 million examples, but it's not exactly ideal for driving the family down to the coast for the weekend, or for doing a weekly grocery shop thanks to its tiny trunk.
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