Planned electric Mercedes models will initially be just half as profitable as conventional alternatives, Daimler warned.
FRANKFURT: European car bosses gathering for the Frankfurt auto show are beginning to address the realities of mass vehicle electrification, and its consequences for jobs and profit, their minds focused by government pledges to outlaw the combustion engine.
As the latest such announcement by China added momentum to a push for zero-emissions motoring, Daimler, Volkswagen and PSA Group made disclosures about their electric programmes that could give policymakers some pause.
