After announcing millions of people were impacted by an unprecedented hack on its systems, Equifax Inc faced a customer service nightmare as panicked masses turned to a website and customer service line set up to answer whether their most sensitive information had leaked.
Equifax first learned of the breach in late July, but announced the issue affecting as many as 143 million people on Thursday evening. Some of the main ingredients for identity theft – including Social Security numbers, addresses, birth dates, and driver’s license data – were compromised in the hack. Some credit card information was also put at risk.