Samsung’s The Frame TV doubles as artwork

From left: Samsung Malaysia Electronics’ Audio Visual Business Unit head Vincent Lee, Consumer Electronics Business head Jimmy Tan, president Lee Sang Hoon, chief marketing officer Elaine Soh and Audio Visual business manager Kim Jin Ho presented the latest offering from Samsung. — Samsung Malaysia

SAMSUNG’S new artfully tasteful television The Frame will soon be ­available in Malaysia.

The Frame isn’t your conventional TV. Instead of fading to black when switched off, The Frame ­displays artworks and users’ ­personal photographs – essentially morphing into a digital picture frame when not in use.