The hotel Hyatt is pictured in Hamburg, Germany, June 22, 2017. Picture taken June 22, 2017. REUTERS/Fabian Bimmer
Hotel loyalty programmes have helped US chains such as Hyatt, Hilton and Marriott score more bookings on their own websites, luring customers from online travel agents that had seen commissions balloon to an estimated US$3.5bil (RM15bil) a year.
Grabbing a bigger piece of the reservations pie has become a priority for chains trying to limit the flow of commission dollars to companies like Expedia Inc and Priceline Group Inc.
