FILE PHOTO: The logo of U.S. fast food group Burger King is seen at a restaurant in Bruettisellen, Switzerland October 11, 2016. REUTERS/Arnd Wiegmann/File Photo
NEW YORK: Fast-food chain Burger King said it will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.
The 15-second ad starts with a Burger King employee holding up the sandwich saying, "You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I've got an idea. OK, Google, what is the Whopper burger?"
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