A Banner for Snap Inc. hangs on the facade of the the New York Stock Exchange (NYSE) on the eve of the company's IPO in New York, U.S., March 1, 2017. REUTERS/Brendan McDermid
SAN FRANCISCO: As Snapchat’s owner makes its Wall Street debut, the key question for investors is whether the vanishing-message app is on its way to glory or despair.
Wildly popular with young smartphone users keen to share messages that don’t linger, Snapchat is alternately viewed in the social media world as a winning bet such as Facebook or a lacklustre performer like Twitter.
