EBay Inc. signage is displayed at the entrance to the company's headquarters in San Jose, California, U.S., on Tuesday, Jan. 24, 2017. Ebay is expected to release earnings figures on January 25. Photographer: David Paul Morris/Bloomberg
About a decade ago, eBay Inc made a legendary retreat from the Chinese auction business in the face of growing local competition. It was a defeat so humiliating that it became a business school case study.
Since then, however, the Chinese e-commerce market has changed drastically – and so has eBay. As the company makes its return to the mainland, it may be at the forefront of an important trend in online trade.
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