China's Baidu opens augmented reality lab to boost waning profits


  • TECH
  • Monday, 16 Jan 2017

No listing?: Baidu said that it does not currently have a timetable for an iQiyi IPO.

BEIJING: Chinese search engine Baidu Inc on Jan 16 launched an augmented reality (AR) lab in Beijing as part of a US$200mil (RM893.2mil) effort to revitalise the company's shrinking profits with cutting edge technology.

The lab, which currently employs 55 people, will initially aim to drive revenue through AR marketing, though will later explore healthcare and education.

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