UK lawmakers criticise Amazon.com’s ‘Webminster’ tube ad campaign


  • TECH
  • Friday, 13 Jan 2017

A tube train passes a sign reading 'Webminster' after Amazon rebranded Westminster tube station as a marketing stunt in central London, Britain January 12, 2017. REUTERS/Stefan Wermuth

LONDON: Some UK lawmakers criticised an advertising campaign by Amazon.com Inc on Jan 12 which involved changing the name signs at London's Westminster underground station, where parliament is located, to 'Webminster', branding it "insulting". 

Amazon paid underground operator Transport for London (TfL) £390,000 (RM2.11mil) to change the signage at the station underneath the Houses of Parliament to publicise their cloud computing business.

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