Strong demand for Samsung's Galaxy Note 7 tests supply chain


  • TECH
  • Wednesday, 24 Aug 2016

Gone through the roof: Pre-orders for Galaxy Note 7 have far exceeded Samsung's estimates

SEOUL: Better-than-expected demand for Samsung Electronics Co Ltd's new Galaxy Note 7 is causing supply constraints globally, the South Korean tech giant said on Aug 24, suggesting strong initial sales for the new premium smartphone. 

While robust demand could help deliver another solid quarter of earnings, Samsung also risks missing out on potential sales if it cannot boost supply quickly. Rivals such as Apple Inc are poised to launch new phones which could pull customers away from Samsung if a shortage persists. 

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