People look on furniture displayed in the IKEA museum in Almhult, Sweden, June 8, 2016. Picture taken June 8, 2016. REUTERS/Anna Ringstrom
ALMHULT, Sweden: Budget furniture giant IKEA is stepping up efforts to improve the quality of its products and to streamline manufacturing to pare costs, aiming to meet changing shopper expectations and take on new competition.
IKEA Group chief executive Peter Agnefjall said the push was due to customers increasingly demanding more durable products.
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