Uber and Pandora partner to offer music to drivers

Driving beats: The deal gives Uber a new perk to offer its drivers.

Ride-hailing giant Uber is integrating online radio station Pandora into its app for drivers for easy listening on trips.

The deal gives Uber a new perk to dangle to drivers and strengthens Pandora’s presence in the key automotive market. The program begins Monday in the United States, Australia and New Zealand, the countries in which Pandora operates, and will be offered without ads for the first six months.