Widespread usage: The availability of social media services on mobile is a major contributor to cumulative daily use.
Some 30% of online time is accounted for by social media use, according to a new report by analytics firm GlobalWebIndex.
Looking at trends over the five years period of 2012-2016, GWI ascertained that not only are digital consumers spending two hours per day on social networks and messaging services (a comparative rise of 15 minutes) but that their network membership has more than doubled.
