EU regulators take tough approach to net neutrality

People walk past a new shop of French telecom operator Orange, which was previously known as Mobinil, in Cairo, Egypt, April 6, 2016. REUTERS/Amr Abdallah Dalsh

BRUSSELS: Europe's telecoms operators will have to justify giving priority to certain services on their network, according to new EU regulatory guidelines in a move likely to disappoint an industry hoping for more leeway so they can boost revenues. 

The European Union last year adopted its first ever net neutrality rules which require telecoms operators such as Orange, Deutsche Telekom and Telecom Italia to treat all Internet traffic equally.