Internet ad spend to overtake TV by 2017: ZenithOptimedia


  • TECH
  • Monday, 21 Mar 2016

Booming induastry: Zenith said it expected Internet advertising to grow at more than three times the rest of the industry in 2016, driven by demand for ads on social media, online video and paid search.

Businesses around the world are set to spend more on internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said. 

Zenith said it expected internet advertising to grow at more than three times the rest of the industry in 2016, driven by demand for ads on social media, online video and paid search. 

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