CUPERTINO, California: Apple Inc launched its least expensive iPhone, the US$399 (RM1,609) iPhone SE, filling a hole in its product lineup with a small-screen model that targets new customers in emerging markets and fans of smaller phones as the company tries to reverse falling phone sales.
The low-key launch, held at the technology company's Cupertino, California campus rather than its traditional splash at a much larger venue in San Francisco, did not wow tech experts or investors.
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