A worker displays a Micromax mobile phone inside a store in Kolkata December 4, 2013. REUTERS/Rupak De Chowdhuri/Files
MUMBAI: A year ago, Micromax vaulted past Samsung Electronics Co Ltd to become India's leading smartphone brand. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India.
In Micromax's slide to second place is a tale of the promise and peril of India's booming but hyper-competitive smartphone industry.
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