Brands eye big bucks with ‘Back to the Future’ nostalgia


  • TECH
  • Wednesday, 21 Oct 2015

Ultra cool: Miniature toys recreating a scene from "Back to the Future" are displayed during an event celebrating the 30th anniversary of the movie in Sao Paulo, Brazil. Most of the toys and gadgets from the movies have failed to become commonplace today, but that hasn't stopped companies from cashing in with limited edition merchandise.

WASHINGTON: The dog-walking drones and flying cars of Marty McFly’s fictional 21st century are still the stuff of sci-fi in real-life 2015 – but savvy brands from Pepsi to Toyota have rolled out gadgets and gimmicks tapping into Back to the Future nostalgia. 

Fans of the film on Oct 21 will mark Back to the Future Day – characters Doc Brown (Christopher Lloyd) and McFly (Michael J. Fox) blasted their way in the 1989 part two of the trilogy to what was then the great unknown future, Oct 21, 2015. 

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