Face off: The escalating war of words between India's largest e-commerce players makes for more entertaining reading than one would expect from normally staid business reports. Photo: AFP
MUMBAI: The battle for supremacy in India’s bulging e-commerce market between Amazon, Flipkart and Snapdeal is rapidly heating up with multi-billion-dollar investments, trolling on Twitter and squabbling over exclusive selling rights.
Gaining ground after entering India in 2013, Amazon has been embroiled in rounds of one-upmanship with its local counterparts as competition intensifies for a greater slice of the lucrative market.
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