Win-win situation: Amazon is offering startups with crowdfunded products a way to connect to its huge customer base. Photo: Reuters
SAN FRANCISCO: Amazon.com Inc launched a new platform that will help startups advertise and distribute their products directly to millions of Amazon customers, filling an important gap for entrepreneurs trying to reach a wider market of consumers.
The online retailer is partnering with more than 25 crowd-funding platforms like Indiegogo and venture capital firms to offer 200 products on the platform, which is called "Amazon Launchpad." Amazon said it is not working with Kickstarter in "any official capacity" for its programme.
