Google, Apple, LVMH, Hermès: Big brands' value evaluated


  • TECH
  • Friday, 29 May 2015

TOP OF THE CHARTS: In terms of worldwide brand performance, Apple shines bright.

In the battle for brand influence, Apple edged out Google as the most influential global brand and Louis Vuitton maintained its 10-year reign, keeping the top spot on the luxury chart as brand analyst company Millward Brown released its rankings. 

The 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking was released on May 27 by WWP and Millward Brown, and ranked Microsoft in the third position, followed by IBM. 

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