Microsoft's Bing search engine to go 'mobile friendly'


  • TECH
  • Friday, 15 May 2015

MOBILE PUSH: Microsoft said its Bing search engine would be reconfigured to give more prominence to "mobile-friendly" websites.

WASHINGTON: Microsoft said its Bing search engine would be reconfigured to give more prominence to "mobile-friendly" websites, an acknowledgment of the growing importance of smartphones and other mobile devices. 

The announcement comes just weeks after Google implemented a similar shift. The moves by the two search engines could have big implications for website operators, advertisers and for those who seek to optimise search rankings. 

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