PRICE CAP: There's a willing audience for VOD debuts, but only if the price is right.
Cinema-goers could be interested in paying up to US$10 (RM36) to see new movies via video-on-demand instead, according to a new report.
A survey conducted by RBC Capital Markets and carried by Variety shows that 87% of US respondents wouldn't pay more than US$10 (RM36) for a same-day video-on-demand stream of a new movie.
