China's JD.com sets up cross-border e-commerce platform in challenge to Alibaba


  • TECH
  • Wednesday, 15 Apr 2015

HEATING UP: Alibaba Group Holding Ltd's Tmall Global service just got stiff new competition from JD.com Inc's JD Worldwide cross-border online shopping platform.

BEIJING: JD.com Inc, China's No 2 e-commerce player, launched its JD Worldwide cross-border online shopping platform, a challenger to Alibaba Group Holding Ltd's Tmall Global service. 

JD Worldwide will allow Chinese shoppers to buy imports from US firms such as Nike Inc, Starbucks Corp and Ocean Spray Cranberries Inc, as well as products from countries like Australia, France, Germany, Japan, South Korea, New Zealand and the United Kingdom, JD.com said in a press release. 

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